Microsoft has renamed its search engine Bing as Microsoft Bing.
By the way, the majority of people who use it will call it Bing, but the company said in a blog post that it will now be called Microsoft Bing.
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Microsoft did not say why it was adding the company’s name to the Bing brand, but said it would continue to integrate our search experience into the Microsoft family.
This branding also means that Bing’s loop will now be updated to the Microsoft Bing logo on the search engine’s homepage.
Photos courtesy of Microsoft
Microsoft has experimented with Bing’s logos in recent months, some of which have been temporary.
The company has added Microsoft’s name to a number of products in recent years, such as renaming the Windows Store to Microsoft Store and Office 365 is now called Microsoft 365.
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The company name is already being used in Microsoft Edge and Microsoft Teams, but the Surface and Xbox have not yet been part of the rebranding process.
Along with the rebranding, Microsoft is also gradually improving its separate Microsoft search product.
This search product allows searching in Windows, Office and more.
Microsoft Search also appears within Bing, which helps organizations search for documents and more on the Internet.