Tick talk is rapidly gaining popularity around the world, with short videos helping it. But now the social media video sharing app believes that live broadcasts and educational content will be key areas in its popularity in the future.
Brian Thunsen, who oversees the Content Partnership at TickTalk, told an online conference that during the Corona virus cookie epidemic, the company has noticed that people not only spend more time watching videos, but also a variety of content, including gaming. Creating cooking, fashion, sports and more.
The company is also focusing more on live video because it feels that consumers not only want something new and unique, but also content that puts a smile on their face when confined to their homes.
TickTalk wants to force users to spend more time in the app with such new content than other companies like Facebook-owned Instagram and Google-owned UTs, so that it can generate more revenue through advertising.
Brian Thunsen said he thinks educational content will become a big part of the platform over the next 12 to 18 months.
He said that in the future, imagine a TuckTuck user watching a scuba diving video to learn how to become a scuba driver or to do research on a tour of the Great Barrier Reef in Australia.
“It’s just a matter of looking at different things, it’s our responsibility to make sure the content is always the best,” he said.
There is still a lot going on in Tik Tak, apart from entertaining videos, as people are displaying calligraphy or other skills.
Similarly, doctors and other medical experts are sharing their medical information during the corona virus epidemic.
But that doesn’t mean the era of lip-syncing videos, which is considered to be the lifeblood of tick-tock, is coming to an end.
It should be noted that by April 2020, Tik Tak had been downloaded more than 2 billion times worldwide