Earlier this year, Facebook suspended plans to show ads on WhatsApp, the world’s most popular messaging app.
However, this does not mean that Facebook has scrapped its WhatsApp advertising plan. In fact, it wants to implement it.
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According to a report by The Information, the implementation of the advertising plan in WhatsApp will take place when the company does not integrate all its messaging apps.
Earlier in January, the Wall Street Journal reported that Facebook had decided to withdraw from its initial plans to place ads on the WhatsApp, and that a team set up by the company had been dissolved. And their work has also been deleted from the WhatsApp code.
It should be noted that in May last year, Facebook had confirmed that in 2020, ads in WhatsApp will appear in the status section.
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A Facebook spokesperson also confirmed the report that there is a plan to show ads in the status section of WhatsApp.
For the first time, this report explains how targeted ads will be displayed in Facebook’s encrypted messaging app.
For this purpose, the company will use phone numbers to match them with Facebook accounts and ads in WhatsApp will be determined keeping in mind the interest of the user in Facebook.
However, the plan is also considered controversial within the company, and some officials fear that doing so will delete several users’ Facebook accounts, leading to investigations into regulatory issues in various countries.
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But one thing is clear, the arrival of ads in WhatsApp will not come soon because Facebook has already made it clear that it may take many years to integrate all the apps and WhatsApp will be part of this project in the end.
Keep in mind that WhatsApp has been an ad-free app since its inception, but when Facebook bought it for 22 billion in 2014, it began to change.
Brian Acton, co-founder of WhatsApp, who left Facebook in 2017, said in 2018 that Mark Zuckerberg had been planning to make money from targeted advertising on WhatsApp from the beginning.
According to Brian Acts, it was because of such advertising that he decided to leave the company.
In addition, another co-founder of WhatsApp, John Kom, said goodbye to Facebook in 2018.
The founders of WhatsApp were concerned about the advertising plan, which would weaken WhatsApp’s end-to-end encryption system.
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In addition to advertising, Facebook is also working on WhatsApp’s business application, which allows businesses to interact with consumers.
Facebook founder Mark Zuckerberg announced last year that Facebook, Instagram and WhatsApp would be gradually integrated, and that introducing ads into an encrypted service could be a challenge.