Multan: Pakistan Telecommunication Company Limited (PTCL) and Media Logic Pakistan Pvt Ltd have signed an agreement to improve the quality of TV Audience Measurement (TAM) in Pakistan. The key component is to provide important information about people’s TV viewing habits.
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PTCL Media Logic will provide smart TV data licensed by PEMRA and a major supplier of TAM data. Broadcasters, advertisers and media agencies use Media Logic’s TAM services. The integration of PTCL Smart TV data will not only help in the highest level of data research but also give broadcasters and advertisers the opportunity to interact with the audience to find out their preferences. This data plays an important role in the decision-making process for broadcasters, advertisers and media agencies across Pakistan so that they can effectively determine the financial value of TV viewers.
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Media Logic is using People Meters data of about 2,000 households from 27 major cities of Pakistan to compile TV ratings. However, in partnership with PTCL, Media Logic is using Smart TVs from more than 150 cities in Pakistan. By adding PTCL’s Smart TV Return Path Data to the 200,000 viewers’ metrics data, it will be possible to create a hybrid currency. It will also bring diversity.
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Speaking on the occasion, Adnan Anjum, Group Chief Marketing Officer, PTCL Oriophone said, “We are delighted to sign the agreement with Media Logic as it has helped the advertising industry in Pakistan to increase the number of TV viewers. An integrated and real-time system will be provided for the acquisition of. This will help businesses design their media strategy more efficiently and achieve better results. Such partnerships will further enhance PTCL TAM data and rating ratings. It will continue to play an important role in improving. ”
Expressing his views on the partnership, Ali Mustansir, CEO, Media Logic, said, “We are pleased to partner with PTCL, the largest national ICT provider in Pakistan. PTCL’s diverse and wide range of smart TV viewers will help us provide great value to advertisers and media houses in Pakistan. We look forward to more such opportunities to provide our customers with strong and fast data. ۔ ”
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The first digital TV service in Pakistan, PTCL Smart TV, was launched in 2008 through which more than 120 digital quality live TV channels, hundreds of movies, dramas and children’s programs can be watched.
Live TV Channels Play, Pause and Rewind Options with TV on Demand, Catch Up TV, Parental Control and many more features. PTCL Smart TV provides high quality entertainment and informational content to the viewers across the country.